The Presenting One Design Theory. Been thinking a lot about this lately… I’m wondering if the very nice rebrand of USA Today by Wolf Olins isn’t an example of a “one design solution” presentation. The new circle logo and its ever expanding graphic language is perfect in its execution and theory. So much so that I could not imagine what the other “solutions” might have been. My guess is you show up with this design and say “your welcome”. Inspiring.
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I don’t know how I still feel about the new USA Today logo… still pondering on it. -Steph
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