Type of the Week: This great photo from the 1954 Piccadilly Circus depicting the ‘C’ in Coca-Cola sign as it was under construction is an obvious nod to type greatness. There has been an info-graphic floating around showing all of the iterations of the Pepsi logo over the years compared to the unchanging, still used, original Coke logo. Something to be said about an unchanging, 100 year old logo. All we see is a ‘C’ and we know exactly what brand it belongs to. Kudos to Coke for showing brand restraint in not changing their logo but finding more interesting ways to expand their brand vernacular through their iconic bottle shape, illustrated cans and a host of special product features. Hats off. Via Coca-Cola Conversations.